Notes:
- complements go a long way. Spread good rumors.
- Find similarities.
- You gain back more than what you give. So give more.
2024-02-13
- people are more likely to be influenced by and ad when they don’t think it’s an ad
2024-02-10
- Rejection and retreat principle. Larger than smaller offers.
- Contrast principle.
- Reciprocity - people give more than they get out of a sense of burden.
- Reciprocity - your good works are not lost if they’re felt sincere.
Liking:
- “it’s impossible to change someone’s belief with reasoning when they didn’t use reasoning and logic to come to that belief in the first place”
- “You cannot reason a person out a position he did not reason himself into in the first place” - Jonathan Swift #quotes
- Liking: finding genuine similarities between you and the other.
- In group vs out group
- Assigning labels, such as mascots or alter names
2024-01-30
- Ackerman method from Never Split the Difference applies to the concept of anchoring. Better to anchor at $2 then tell them $200 off than play a joke at $10000 but only offer $200.
- Reciprocity - the small things compound over time. Give more than you expect to get.
- “Because”. Giving reasons is persuasive, that word is a trigger.
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Bryan lives somewhere at the intersection of faith, fatherhood, and futurism and writes about tech, books, Christianity, gratitude, and whatever’s on his mind. If you liked reading, perhaps you’ll also like subscribing: