“Avocado and turkey over ciabatta, it’s a delicious way to start your day and fills you up for about six hours.”
That last part - six hours…I had never heard such a sales pitch from a deli person in my life.
But it’s the perfect sales pitch. Because I care how full I’m going to get off a $13.00 breakfast sandwich. But he just amortized the cost for me - implicitly stating it’s only $2.16/hr for 6 hours.
Would I pay $2 to not be hungry for an hour? I’m not sure what other snack (maybe a .60c banana) can fill me up for an hour.
Genius.
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Bryan lives somewhere at the intersection of faith, fatherhood, and futurism and writes about tech, books, Christianity, gratitude, and whatever’s on his mind. If you liked reading, perhaps you’ll also like subscribing: