Two worlds


Saturday July 6, 2024


There are two worlds in starting this business:

There is no in between. It’s just a game of tennis. This is anxiety. I hope it doesn’t always have to be like this.

When I take a step back and look at the bigger picture though, this is what my last month has looked like (See below). It’s good to sit back and look.

I believe this is going to work out. I do. It will because it’s not some massive risk. It’s very small but sized opportunities. Each client is their own. There is no coordinated systemic risk. I’m not swinging for the fences. I just need a few bunts per month. If bunt 1 misses, it’s uncorrelated with bunt 2. They’ll fall. People see the value. That’s why it’s going to be a slog, but it’s also in my mind worth the hustle.

Dear team.

This week, the following has happened:

Housekeeping: - I paid most people as of the time of this post. if you haven’t been paid, check your DM’s.

Next week: - Goal: sign 2 deals out of 3-4 that are hopeful. None are more than 2 weeks old since Guil’s first cold call, it typically takes 3-4 fweeks to close. @Guil’s confident that within time a lot of these folks will

Team notes: - Thank you for all the work that you’re doing. As of June 7, none of you existed to me. Now we have 7 paid staff, 6 paying customers ($1515/mo MRR - all friends and family). This was an incredibly wild month. I honestly didn’t think this was really possible, but here we are. - I think we have our team - we’re ready to scale to Ads and Social media, and we have plenty of support on Local SEO work. We’ll focus on growing our business for the next month. - I’m invested in helping each of you grow in your careers. Where there’s hard work, I recognize it! I’ve already given 2 raises. I see what you put in! I want to support you and your families for years to come. - We’re all learning together. Thanks for your patience. I apologize if I’m not immediately responsive to every question. - When in doubt, take some actions and just let me know what you did! I doubt anyone is capable of messing anything up - you’re all really smart and experienced. I may ask for some revisions, but I don’t want to slow you down.

Let’s go!!


Bryan lives somewhere at the intersection of faith, fatherhood, and futurism and writes about tech, books, Christianity, gratitude, and whatever’s on his mind. If you liked reading, perhaps you’ll also like subscribing: